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Food Lion Feeds, ACC Jump through Hoops for Hunger Relief

Food Donations Made through Partnership Benefit South Carolina Communities
Thursday, March 9, 2017 3:20 pm EST

As one of the sponsors of the ACC Women's Basketball Tournament in Conway, S.C., Food Lion collaborated with the tournament last week to bring more than just basketball to South Carolina's local communities. 

The weekend kicked off on Thursday night with Hoops for Kids, an initiative focused on providing meals to hungry children. After volunteers from Lowcountry Food bank and Coastal Carolina University gathered at the local Food Lion store to pack 500 meals, Food Lion Feeds joined the ACC in providing free game tickets and a meal to local youth.

Additionally, on March 3, Food Lion Feeds once again partnered with Lowcountry Food Bank to raise awareness of the need to help feed those that may have to choose between dinner and rent or gas and groceries. The day included a food drive at the Food Lion Store located on Hwy. 501 in Conway, SC. Local TV stationWMBF-TVhelped spread the word by broadcasting from the store throughout the day, posting live on Facebook all day and accepting online donations.

Also supporting the food drive were the ACC mascots, accompanied by Food Lion's lion mascot, who greeted customers at the store and encouraged participation. The Notre Dame Leprechaun entertained associates and customers as he walked around with Lucky Charms cereal and Irish Spring soap while the Georgia Tech Yellow Jacket buzzed around the store searching for honey. The excitement made an impact. Food collection bins inside and outside the store filled to overflowing. By the end of the day, more than 5,000 pounds of food were collected for donation to the Lowcountry Food Bank.  

"We so value our partnership with Food Lion. We can always count on Food Lion to provide support in our efforts to feed those that are hungry," said Pat Walker, executive director of Lowcountry Food Bank.

To end the week, on Friday night, five feeding agencies recommended by Lowcountry Food Bank gathered for a VIP dinner at the first game of the night. During halftime, the agency volunteers and staff headed to the gym floor at Coastal Carolina University to participate in a "Simon Sez" competition.  The winner, Catholic Charities, was presented a check for 110,000 meals from Food Lion Feeds. A representative shared their graciousness when they said, "We are thrilled to be invited to this event and so grateful to Food Lion for their generosity."

To follow the Food Lion Feeds team and upcoming events, check back here on our Lion's Tale Blog or follow us on Twitter @FoodLionNews.

Contact:

Pat Taft: 704-310-3543; pat.taft@foodlion.com

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