Food Lion Presents $2,000 Donation to Harvest Hope Food Bank in Columbia, S.C., In Celebration of the New Store Investments
Excitement was in the air – and in stores – as Food Lion launched new investments in 169 stores in North Carolina and South Carolina on November 13.
Excited associates celebrated the launch, baking creative cakes and welcoming customers to stores offering lower prices, fresher produce and an overall improved shopping experience. The launch included 169 Food Lion stores in Greenville, N.C., Wilmington, N.C., Columbia, S.C., Charleston, S.C., and Myrtle Beach, S.C.
Winterville, N.C., Market Manager Doug Barnes even performed an original song about the enhanced shopping experience customers will find in his North Carolina store performing “We’ve Got the Lion by the Tail,” complete with friends for back up and their guitars and amps.
The key investments, based on customer feedback, include lower prices on 6,000 items throughout the store and on quality store brand products. MVP Savings Centers also have been added in each store, allowing customers to scan their MVP card to receive personalized offers for additional savings on national and private brand products during their shopping trip.
The company also improved its produce as part of its “Fresh From the Field” initiative. Customers will experience better quality, enhanced freshness and expanded variety in Food Lion’s produce section.
“I shop at Food Lion every week, two or three times a week,” said customer Donna Ramsey a customers in North Myrtle Beach, S.C. “I like the cleanliness. There are a lot of changes! As a consumer, I do look at the low prices and the prices that work for my family.”
Food Lion provided the first 50 customers at each location with a bag of free groceries Wednesday morning and will continue to offer this to the first 50 customers at each store through Saturday, Nov. 16.
As part of the celebration, Food Lion presented $2,000 checks to local food banks, which will help each agency provide up to 10,000 meals to its constituents.
“Harvest Hope cannot complete its mission without the generosity of community stewards like Food Lion, and this gift will allow us to provide meals to struggling families in our community,” said Harvest Hope CEO Denise Holland. “Further, we can see that Food Lion is dedicating their resources and good will to providing hunger relief across many North and South Carolina communities, and for that we extend our deepest blessings.”
Food Lion works year-round with food banks to help fight food insecurity and relieve hunger in the communities it serves. By the end of 2013, the banner is on track to donate more than 1.1 million pounds of food collectively to these agencies.
“We are grateful for the very generous donation,” added Jeff Rose, director of the Wilmington Branch of the Food Bank of Central and Eastern North Carolina. “The Food Bank of Central and Eastern North Carolina is so very proud to be partnered with Food Lion. Together we are making sure no one goes hungry.”