Shoppers tour their local Food Lion store and gain insight into purchasing healthy foods on a budget. More than 300 customers took part in the program.
On Thursday, Oct. 24, in celebration of Food Day, Food Lion partnered with Inter-Faith Food Shuttle in Raleigh, N.C., to host Cooking Matters in the Store grocery store tours, which taught individuals how to shop for healthy food on a budget. Recognized nationwide, Food Day is celebrated by events that advocate for improved nutrition and food safety policies.
In 11 Food Lion stores across seven counties in the Raleigh area, the Cooking Matters tours helped teach participants how to practice key food shopping skills, such as buying fruits and vegetables on a budget, comparing unit prices, reading food labels and identifying whole grain foods.
Throughout the day, four groups per store went on 30-minute tours led by a wide range of local volunteers who work as dietitians, community nutrition educators or culinary professionals. At the end of each tour, participants were charged with the task of putting their new skills to the test by selecting items to feed a family of four with only a $10 gift card. Food Lion donated $10,000 in gift cards to support the “$10 challenge.”
The response from the participants was overwhelming. By the end of the tours, more than 300 people were able to pick out healthy, low-cost ingredients for a meal to meet their food needs. Most said they felt they would be able to better maximize their food dollars in future, and could now stay away from high-fat, high-sodium foods that often seem like the cheapest option.