With the holidays upon us, the need to help those in need in our communities grows more dire. As a grocer committed to hunger relief in communities we serve, Food Lion was proud to answer the call when Nascar driver Austin Dillon asked for assistance in helping provide meals to the greater Triad area in North Carolina this week.
On Thursday, Dec. 18, Dillon, along with the Richard Childress Race Team, partnered with Food Lion Store 554 in Welcome, N.C., to provide a special gift to the Second Harvest Food Bank of Northwest North Carolina. Richard Childress and Austin Dillon wanted to do more than write a check to help out their favorite food bank, and after talking with the food bank about their needs, the race team decided to use their local Food Lion in Welcome to purchase $5,200 worth of shelf stable product before they all dispersed for the holidays.
That morning, Store Manager Jimmy Chatman and his associates worked to prepare the store for Dillon's team race team members.
"Second Harvest does a lot for North Carolina and I'm proud to be helping them and representing them here today," said Dillon. "Food Lion was very giving to us. They let us come into the store and clean the shelves to give back to the hungry in North Carolina."
After the crew finished shopping for the product donation, Food Lion surprised Tomi Melson of Second Harvest Food Bank of Northwest North Carolina with the honor of being selected by customers as their favorite local food bank in the Winston-Salem area. This nomination awarded the Food Bank with $1,000 in Food Lion gift cards and named the Day 8 winner of the #FLFeedsTwelveDays social media contest. In total, 160,000 meals will be distributed across the Food Lion network through this 12 Days of Giving campaign.
As the food bank accepted their gifts, Melson expressed the importance of the donations.
"The need is so great, especially during the holiday season," said Melson. "This donation will help provide more than 52,000 meals for Triad families. And the additional gift cards will allow for the purchase of fresh produce, which food banks often lack."
At the conclusion of the event, two pit crew members even went back into the store to purchase an additional two grocery carts-worth of food to add to the food bank's donation. This truly was a day of giving.
For further information: Courtney James: 704-310-3768