Today, Food Lion announced its new community relations effort, Food Lion Feeds, which will focus solely on hunger relief across its footprint.
During a press conference held Monday morning, Food Lion pledged to donate 500 million meals by 2020. To mark the launch, Food Lion is hosting a “Week of Giving,” which kicked off this morning with a donation of 2,500 “Summers Without Hunger” food boxes, each packed with 15 pounds of food, or 12 meals, to be donated to feed families in need in the greater Charlotte, N.C., and greater Winston-Salem/Greensboro/High Point, N.C., areas. The boxes were packed by Food Lion associates including Founder Ralph Ketner and President Beth Newlands Campbell, as well as food bank and community partners.
“Food Lion Feeds is our commitment to help end the choices families are forced to make when they are hungry,” added Newlands Campbell. “Although the initiative launches this week, it will come to life year-round in our stores, starting with the reusable bag program. We want our customers and our communities to know that we stand for hunger relief and that they can count on Food Lion every day.”
On June 10, Food Lion will travel to Roanoke, Va., to donate 18,000 meals to veterans and their families in need.
To follow the events of the rest of the Week of Giving, stay tuned to the Lion's Tale blog or the @FoodLionNews Twitter handle for updates.
For further information: Erin DeWaters: 704-310-2858; firstname.lastname@example.org