Today, Food Lion launched a brand new advertising campaign across its 10-state footprint, highlighting fresh and affordable products, low prices and an easy shopping experience. The new campaign, called "How Refreshing" is aimed at communicating our "Easy, Fresh and Affordable…You Can Count on Food Lion Every day!" strategy, which was unveiled in 2014.
"Raising Our Standards Without Raising Our Prices."
The campaign's tagline says it all. Ours customers told us they need a grocery store that offers fresh food at an affordable price, and we listened.
"We want customers to know they can count on Food Lion for a fresh and affordable shopping experience and we will deliver on that commitment through quality products at great prices, excellent customer service and convenient locations," said Deborah Sabo, vice president of marketing at Food Lion. "This campaign will amplify how we bring fresh and affordable together, and how our customers can truly count on us every day to fulfill that need."
100% fresh or double-your-money-back guarantee.
We're ready to make a bold statement. Through this campaign, Food Lion will featureits 100 percent fresh, or double your money back guarantee, for its fresh produce, meats, deli/bakery and private brand items throughout the campaign.
By the way, we've already made vast improvements in our product selection our in-store experience; we just haven't taken credit for them. We believe now we've earned the right, thanks to the hard work of our associates, day in and day out. Some key enhancements include:
Offering Nature's Place chicken that is free of antibiotics and growth hormones in all stores, and working to expand Nature's Place beef and pork in more stores.
Providing customers 100% USDA choice beef in most stores and continuing to expand in additional stores.
Expanding our natural, organic and gluten-free products in all Food Lion stores, and continuing to provide more offerings as customer preferences change.
Making price investments, and continuing to invest in lowering prices for our customers to make fresh, healthy products affordable.
Keeping our stores clean, making them easy to shop, delivering fresh products and making sure our customers can count on you to serve them well every day
These are just a few of the many standards raised by our amazing associates. So, are you ready to see what's next? Check out our four new "How Refreshing" commercials, as well as our radio spots, in our multimedia room here: https://foodlion.newshq.businesswire.com/multimedia. Enjoy!
Food Lion partnered with its advertising agency, Doner, in Detroit, Mich., on the campaign. This is the first new campaign Food Lion has launched with its new agency, which the company announced in December 2015.