Nearly 6,000 pounds of Food Lion brand items rolled into Time Warner Cable Arena as volunteers from Food Lion, the Charlotte Hornets and Second Harvest Food Bank of Metrolina looked on. Without having insight to what was ahead, the volunteers were excited for the challenge.
"Hunger and malnutrition have devastating consequences for children," said Lisa Nisely with Second Harvest Food Bank of Metrolina. "This food donation and the products raised this month will help the one out of five children who are at risk of going hungry every day in the Charlotte area."
As the official hunger-relief partner for the Charlotte Hornets, Food Lion Feeds and the Hornets recently launched its annual food drive in the form of a "Canstruction" to benefit Second Harvest Food Bank of Metrolina. This year's construction design, built from thousands of Food Lion brand items, represents the Hornet's locker room. Inside this mock locker room, the purple jersey represents the one out of five children who is at-risk of hunger every day.
"Although we had a small space, the message is powerful," said Anthony Hersey, senior designer for Odell architectural firm.
During the Month of March, store managers from Food Lion's Central Division will volunteer at each home game to raise awareness, non-perishable items and financial donations to support the drive. Participants will be entered into a drawing to win four suite tickets to the Hornets' April 1 game.
This is the second year of Food Lion Feeds' partnership with the Charlotte Hornets.