They say March comes in like a lion, and out like a lamb. Well, at Food Lion, we roared through the month of March, packing in donation events, sponsorships and campaigns. We're excited to reflect back on the impact Food Lion Feeds made on the communities we serve throughout our 10-state footprint during those 31 days.
At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. Unfortunately, millions of people have to make those choices every day. That's why we are so passionate about working to end hunger in the communities we serve.
Just as we will continue to do every month, we’ve provided a recap, below, of the month's giving events in order to keep our customers, YOU, updated on the progress we're making toward our goal:donating 500 million meals by the end of 2020!
In 2015, our goal is to donate 75 million meals. Hopefully, the work we do will also inspire each of you to help us help our neighbors by giving back in some way in your own communities.
Feb. 25-March 17 – Groceries for Good
Through Groceries for Good, Food Lion partnered with its customers to help feed local families. With this campaign, customers could purchase five specially-marked items and Food Lion Feeds would donate five meals to the store's local feeding agency. The campaign was largely successful.Customers helped raise $173,000, or 1.7 million meals!With both Food Lion Feeds and participating vendors also making donations,together donated $300,000, or 3 million meals,to Feeding America and our local food banks.
Partnerships and Sponsorships
March 2, 2015 – Charlotte Hornets Canstruction
In order to raise awareness of childhood hunger in the greater Charlotte, N.C., area, on March 2, more than 40 Food Lion associates worked with Charlotte Hornets staff as well as Second Harvest Food Bank of Metrolina volunteers to build a "canstruction" of Food Lion private brand products. The structure, which replicates a playground, represents the one out of five students in grades K-12 who suffer from food insecurity.
The structure remained on display inside Time Warner Cable Arena for the remaining Charlotte Hornets home basketball games from March 3 until April 4. During this time, fans attending the games were encouraged to bring non-perishable food items or purchase a $3 voucher for donation. All proceeds benefitted Second Harvest Food Bank of Metrolina.
March 13, 2015 – Second Harvest Food Bank Empty Bowls Sponsorship Luncheon – Charlotte, N.C.
This 17-year partnership between Second Harvest Food Bank of Metrolina and Food Lion, who serves as the title sponsor, raises funds, provides awareness and donates meals to those in need in the greater Charlotte, N.C. community every year. Through the sponsorship, as well as the on-site food drive, Food Lion was able toprovide approximately 76,000 mealsto Second Harvest Food Bank of Metrolina!
March 2, 2015 – Salvation Army Donation – High Points, N.C.
After two back-to-back snowstorms left many low-income residents in need of food and stuck with sky-high electricity bills, Food Lion partnered with the Salvation Army of High Point, N.C. to help. During this giving event,3,500 meals were bagged, every single one of which were given away tomore than280 families.
March 13, 2015 – Special Treasures Pantry Donations – Statesville, N.C.
Friday, March, 13, Food Lion associates in Statesville, N.C., worked with Children's Homes of Iredell County, Inc., to bring awareness to childhood hunger and homelessness by donating food to fill their food pantries. During the donation event, volunteers delivered Food Lion private brand food items, including nonperishable and fresh food products, to provide more than1,000 meals to four area group homes currently housing a total of 23 children.
March 21, 2015 – My Refuge Ministries Pantry Donation – Lumberton, N.C.
Volunteers from Food Lion Southern Division Region 4 volunteered to stock the My Refuge Ministries Food Pantry with Food Lion private brand items, as well as serve lunch to members of the community in need. Food Lion Feedsdonated 3,700 pounds of food, or 3,100 mealsto support this event.
March 23, 2015 – Hunger First Mission Donation – Kingsport, Tenn.
10 Food Lion associates from Southern Division Region 1 volunteered to stock the Hunger First Mission Food Bank with1,065 pounds of assorted Food Lion private brand products, or more than 885 meals. Items donated included canned meats, Food Lion brand pop tarts, Hunt's snack pack puddings, crackers, cans of chicken and more.
March 24, 2015 – Winston-Salem/Forsyth County Schools Donation – Winston-Salem, N.C.
On March 24, associates from seven Winston-Salem, N.C.,-area stores prepared 525 bags each containing food items such as tuna, peanut butter, beef stew and mixed vegetables to give to students in seven local schools.More than 5,000 meals were donatedto the students through this successful event!
March 31, 2015 – Help 4 Kids Donation – Florence, S.C.
25 Food Lion associates from Southern Division Region 4 volunteered to assist with the Help 4 Kids Florence hunger relief program on March 31. During the event, they worked topack 1,700 back packs to feed 850 childrenbefore they went on Spring Break. With many children receiving only the meals they are provided by their schools, many were able to avoid spending their spring break hungry.
Through Food Lion Feeds Math Night events, local elementary school students have the opportunity to visit their neighborhood Food Lion stores across our markets to learn about nutrition education. Through these math nights, we're hopeful the experience enables students to use the math skills they're learning in the classroom and apply them to the grocery store so that they can make good decisions about food when it comes to budgeting and healthy eating.
During the month of March,Math Night events were held for15 schools for more than 2,300 students!
Want to find out how you can help those in your community? Visit Foodlion.com http://www.foodlion.com/InOurCommunity/FoodLionFeeds.