While the Food Lion Feeds team typically works to spread the donation love throughout its markets by holding many small donation events, sometimes a larger need requires a larger impact. So, during the month of May, we focused our energy on several large-scale events to hit hunger hard in some of our biggest markets. We're proud to say the results were hundreds of thousands of mouths fed.
At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. Unfortunately, millions of people have to make those choices every day. That's why we are so passionate about working to end hunger in the communities we serve.
Below we’ve provided a recap of May's hard work to continue to keep our customers, YOU, updated on the progress we're making toward our goal:donating 500 million meals by the end of 2020!
In 2015, our goal is to donate 75 million meals. Hopefully, the work we do will also inspire each of you to help us help our neighbors by giving back in some way in your own communities.
May 6-May 19 – ConAgra Foods and Food Lion Feeds
Through a special promotion with ConAgra Foods and Food Lion Feeds, when customers purchased five ConAgra Food products they were able to save $1 instantly while 10 meals were donated to local food banks.This promotion resulted in a total of 1.2 million meals donated!
Partnerships and Sponsorships
May 8, 2015 – Stamp Out Hunger – Roanoke, Va., Richmond, Va., Waldorf, Md., Newark, Del.
Every year, the National Association of Letter Carriers (NALC), in partnership with the United States Postal Service and food banks across the country host the nation's largest one-day food collection event, Stamp Out Hunger, as residents are asked to put non-perishable food in grocery bags by their mailboxes to donate to those in need.
Food Lion Feeds helped kick off this event for the first time ever on Friday, May 8, in Delaware, Maryland, Virginia and the District of Columbia through donation events in partnership with several local food banks.
In preparation for the events, Food Lion donated blue grocery bags for food collection, which the NALC placed in residents' mail boxes early in the week. Also, to help activate the hunger-relief program, press conferences were held in Waldorf, Md., Newark, Del., Roanoke, Va., and Richmond, Va., on Friday, May 8, whereFood Lion donated 40,000 meals to the Maryland Food Bank, the Food Bank of Delaware, Feeding America of Southwest Virginia, and FeedMore food bank.The meals consisted of fresh produce and other products to provide healthy fruits and vegetables to accompany the non-perishable food collected from the food drive.
May 21, 2015 – Sort-A-Rama – Winston-Salem, N.C., & Raleigh, N.C.
Food Lion Feeds partnered with Second Harvest Food Bank of Northwest North Carolina and the Food Bank of Central & Eastern North Carolina to provide hundreds of thousands of meals to end hunger in a significant portion of our home state during two 'Sort-A-Rama' events.
Nearly400 associates volunteered over 1,000 hours which resulted in more than 200,000 mealsfor children in significant portion of Food Lion's home state. Food Lion associates worked together with associates from other North Carolina employers to sort dried pinto beans and rice into two-pound bags for the food banks to distribute across their service areas. Volunteers were thrilled about the opportunity to fight hunger in their community first-hand.
Through Food Lion Feeds Math Night events, local elementary school students have the opportunity to visit their neighborhood Food Lion stores across our markets to learn about nutrition education. Through these math nights, we're hopeful the experience enables students to use the math skills they're learning in the classroom and apply them to the grocery store so that they can make good decisions about food when it comes to budgeting and healthy eating.
During the month of May, Math Night events were held forsix schools for more than 700 students!
Want to find out how you can help those in your community? Visit Foodlion.com http://www.foodlion.com/InOurCommunity/FoodLionFeeds.