For many, December is a month full of delicious food, gracious gifts and time spent with loved ones. Unfortunately, for a great many more, the holidays are an extremely difficult time as families struggle to put food on the table, and presents are few and far between.
This holiday season, Food Lion stepped up to help in the communities it serves, contributing millions of meals to make the holidays a little brighter through its Food Lion Feeds hunger relief platform, continuing the work toward its overall goal of donating 500 million meals by the end of 2020!
Below you can read about all of the great campaigns and events the Food Lion Feeds team participated in during the month of December.
Holidays Without Hunger Campaign
In its second year, the in-store Holiday Without Hunger Box campaign raised millions of meals to support hunger-relief in our local communities. In fact, customers purchased more than 243,000 boxes and contributed nearly 170,000 in cash donations. This is a 14 percent increase over last year's campaign donations. In addition to our customers' outpouring of support, Food Lion Feeds donated $100,000 to support the program. In all, four million meals will go towards ending hunger in our markets as a result of this campaign.
12 Days of Giving
During the holidays, Food Lion Feeds surprised 12 of our partnered Feeding America food banks with $1,000 each as a part of our 12 Days of Christmas celebration. The food banks were chosen by a random drawing and were announced on Twitter each day. We love surprising our food bank partners!
Dec. 1, 2015 – #GivingTuesday
During December, Food Lion Feeds kicked off the month of giving with a #GivingTuesday donation of $100,000 to our national hunger-relief partner, Feeding America. The donation will be used for efforts to shorten the lines in our 10-state geographical area. We are proud of our partnership with Feeding America and all they do to end hunger.
Dec. 11, 2015 – Flood Victim Donation – Columbia, S.C.
In the wake of unprecedented flooding in S.C., Food Lion associates met at Harvest Hope Food Bank in Lee County to pack and distribute 300 boxes of food for families struggling to make ends meet after the disaster.
The boxes were packed at Harvest Hope’s distribution facility and distributed among four affiliate church pantries, including Mt. Calvary Baptist Church, Lee County Cooperative Ministries, St. Paul United Methodist Church and New Zion AME Church.
Dec. 10, 2015 – Food Lion & WHQR Food Drive – Wilmington, N.C.
On Dec. 10, Food Lion, WHQR 91.3 and the Food Bank of Central and Eastern N.C. hosted a radio pledge drive where, for every pledge made to the radio station, five pounds of food to the food bank.
With thousands of Wilmington residents still recovering from heavy flooding, the opportunity to feed the need has never been greater. That’s why Food Lion decided to provide meals and show its community they can count on Food Lion every day!
Not only did WHQR 91.3 radio reach their pledge goal, the Food Bank of Central and Eastern N.C. was able to provide 150 bags of food equaling more than 25,000 meals to clients of their food bank struggling with hunger.
Dec. 14, 2015 – Charlotte Hornets Shopping Spree – Charlotte, N.C.
Food Lion Feeds and the Charlotte Hornets swarmed to end hunger for some local families for the holidays when Hornets' players Cody Zeller and Aaron Harrison shopped with two families and their children at a local Food Lion store. The families were also joined by Hugo the Hornet and three cheerleader Honey Bees. While at the event, customers also took the opportunity to meet with the players and take pictures.
Dec. 17, 2015 – Food Lion's Merchandising Department Team Donates to Four Elementary Schools – Salisbury, N.C.
On one of the wettest days in December, inside four large conference rooms, over 125 volunteers were happily making goody bags to hand out to each child in four area schools right before Christmas break. The Food Lion Merchandising team came together to build food bags stocked with peanut butter, macaroni and cheese, oatmeal, fruit cups, apples, oranges, lollipops and a stuffed little lion for over 1,600 children. The bags were delivered to Shive, Overton, Cleveland and Koontz Elementary Schools to the surprise of the students and staff.
Dec. 19, 2015 – Food Lion and Santa Partner for Surprise Donation – Canton, N.C.
Even Santa knows “no one should have to choose between dinner and rent!” That’s why on Saturday, Dec. 19, 50 students and their families received a holiday meal fit for Father Christmas himself.
With help from the Smokey Mountain Santa, Food Lion invited students and their families, who would otherwise not have a holiday meal, to meet Santa and receive their bag of food – complete with a turkey and traditional holiday sides.
Dec. 22, 2015 – Food Lion Lends a Helping Hand – Durham, N.C.
Food Lion Feeds and the Food Bank of Central & Eastern North Carolina was ready to make a food donation right before the holiday to over 400 families. Each family received a bag of potatoes, carrots, onions and fresh fruit as well as a dry goods bag with peanut butter, oatmeal, macaroni and cheese, beef stew, soup and beans. Together, along with 25 volunteers, Food Lion donated more than 600 bags of food and 125 Holidays Without Hunger boxes for a total of over 75,000 meals.
For more information, or to find out how you can help those in your community, visit http://www.foodlion.com/InOurCommunity/FoodLionFeeds.
For further information: Courtney James: 704-310-3768; Courtney.firstname.lastname@example.org