On June 9, 2014, Food Lion Feeds launched with a press conference and major hunger relief donation event at the grocer’s headquarters in Salisbury, N.C. With a realigned focus of hunger-relief and a promise to donate 500 million meals to those in need in our service area by the end of 2020, we are proud to say that one year later we are more than 62 million meals toward our goal!
To celebrate our anniversary throughout the month of June, the Food Lion Feeds team rolled out our second annual Reusable Bag Campaign with a special twist, hosted several "Summers Without Hunger" donation events and more.
At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. Unfortunately, millions of people have to make those choices every day. That's why we are so passionate about working to end hunger in the communities we serve.
Below is a recap of the team's hard work to continue to keep our customers, YOU, updated on the progress we're making toward our 2020 goal!
In 2015 alone, our goal is to donate 75 million meals. Hopefully, the work we do will also inspire each of you to help us help our neighbors by giving back in some way in your own communities.
June 10-June 30 – Food Lion Feeds Reusable Bag Campaign
On June 10, Food Lion launched its second annual Food Lion Feeds reusable bag campaign in its more than 1,100 stores. This year's bags had a special twist, as they were designed by some of our youngest fans. Five budding artists were selected through a "Roar Against Hunger" art contest and their designs are featured on this year's bag.
As Food Lion Feeds celebrated its inaugural year with the launch of its Food Lion Feeds reusable bags, the budding artists who helped us design this year's bags took to the scene and autographed the bags at signing events held in their local communities. Each of the winners received an iPad, Food Lion Feeds promotional items, as well as a Food Lion Feeds donation to their local food bank.
Partnerships and Sponsorships
Harvest Hope Food Bank 5K Sponsorship – Greenville, S.C.
For the third year in a row, Food Lion announced its sponsorship of the "Extra Mile Hunger Run," held by Harvest Hope Food Bank, which serves to raise money to help feed hungry children during the summer months when many go without the meals they depend on during the school year. During last year’s run campaign, Food Lion raisedenough money and donations for 62,733 meals.The run has grown every year. Food Lion provides money, resources and volunteers for the event.
Responding to local needs
Brown Bag Ministry & Western Wake Crisis Ministry Donations – Apex, N.C.
During the first few weeks of June, Food Lion Feeds donatedmore than 3,500 meals to two Apex, N.C., feeding agencies, Western Wake Ministry and Brown Bag Ministry, with the help of Store 1338, located 620 Laura Duncan Road. During April and May, Brown Bag Ministry ran a food collection to raise roughly 1,795 pounds of food. Following the drive, Food Lion Feeds donated an additional3,000 poundsof rice and beans, or the equivalent of2,500 meals, to help sustain the agency beyond its immediate need.
Around the same time, the Food Lion location on Laura Duncan Road found it had an excess supply of frozen turkeys. Rather than having the birds go to waste, Food Lion donated the frozen turkeys, as well as all the fixings for a turkey dinner, to Western Wake Ministry to help feed those in need in the Apex community. The total for the frozen turkeys and sides came to approximately1,400 poundsof food, which will provide roughly1,100 meals.
June 4, 2015 – GHA Autism Speaks Donation – Albemarle, N.C.
On Thursday, June 4, managers and associates from two stores in Albemarle, N.C., loaded boxes of food into the food pantry at GHA Autism Supports. Food Lion Feeds stocked GHA Autism Supports' food pantry byproviding 1,000 mealsconsisting of 19 different types of non-perishable foods to help end hunger in Albemarle, N.C. The donated food will helpfeed approximately 90 residentswho live in GHA Autism Supports' residential sites and will give them access to healthier food options.
June 5, 2015 – Dixon Hughes Goodman "Count the Cans" Food Drive – Charlotte, N.C.
Food Lion Feeds partnered up with accounting firm Dixon Hughes Goodman (DHG) to support the organization's canned food drive with a donation of5,000 meals in fresh produceon "Fresh Friday," June 5.
June 9, 2015 –WSOC-TVFood Drive – Charlotte, N.C.
Food Lion Feeds, with the help of Director of Operations Billy Zyliak and Store 2215, helpedWSOC-TVkick off its week-long Food Drive on Wednesday, June 3, with a donation of approximately4,000 meals.The station taped a segment, including the Food Lion Feeds donation, about the Food Drive on the following Wednesday morning, which aired during the evening newscast on Channel 9.
June 10, 2015 – Eastway Elementary School Donation – Durham, N.C.
On Wednesday, June 10, in celebration of the 1 year anniversary in Food Lion Feeds,620 studentswent home for the summer from Eastway Elementary School in Durham, N.C., with a bag of nonperishable items, as well as fresh fruit to helpalleviate summer hunger.98 percent of the students at this school receive free and reduced lunch, so they are at high risk for hunger when school is not in session.
June 12, 2015 – Food Lion Surprises Deployed Soldiers Wife With Free Groceries – Fayetteville, N.C.
When Food Lion Store 470 in Fayetteville, N.C., got an unexpected call from a service member stationed in Korea, asking for help with grocery shopping for this wife, they not only helped him, but also picked up the tab!
The 470 teamhelped to shop for anddeliver $266 worth of groceries, then they turned the tables on him and surprised SSG Brungerwood by letting him know that they wanted to thank him for his service and would not be charging him for any of the groceries! SSG Brungerwood shared that they "sent the managerial team to my house with the groceries to thank my wife for being a military spouse. They made us Food Lion shoppers for life!”
June 14, 2015 – Make a Difference Food Pantry Donation – Goldsboro, N.C.
When Food Lion heard that 11-year-old founder of Make a Difference Food Pantry, Mackenzie Hinson, was concerned that she would not have enough food to pack for her next food pantry distribution, Food Lion Feeds and Store Manager Kevin Toler of Food Lion Store 2530 stepped in. On June 14, Food Lion Feeds made a surprise donation to Mackenzie and Make a Difference, which she recently started with the support of her mom, Paige, which included enough products toprovide1,200 meals.Food Lion Feeds was proud to support this young "hunger hero" as she works tirelessly to feed our neighbors in need in the Goldsboro, N.C., community.
June 17, 2015 – Salvation Army Center of Hope Water Donation – Charlotte, N.C.
As record heat continued to scorch Charlotte, N.C., throughout the month of June, the Salvation Army Center of Hope facilities reached out in need. When corporate and retail associates heard about the agency's need, they quickly responded and sent Store 635 Manager John Mosley to help. The result was a donation of$1,000 in gift cardsto the Center to purchase water for residents living in the Center of Hope facilities.
June 15, 2015 – Food Lion FEEDS Charitable Foundation Golf Tournament
Every year, the Food Lion Charitable Foundation hosts its annual golf tournament to help raise money for grants to support the non-profit organizations we serve throughout the year. During this year's rebranding of the "Food Lion FEEDS" Charitable Foundation Tournament,24 vendor partners raised more than $500,000!
Want to find out how you can help those in your community? Visit Foodlion.com http://www.foodlion.com/InOurCommunity/FoodLionFeeds.