This Veterans Day, Food Lion took part in honoring those who serve or have served our country as the nation came together in celebration. A strong supporter of our military customers and associates, the company made several types of contributions to thank those who have risked their lives protecting our freedoms.
In stores, Food Lion is offering a 10 percent discount today to active, retired and honorably discharged military personnel to show their support and appreciation for those who are serving or have served in the United States Armed Forces. Also, Through Food Lion Feeds, we will donate 200,000 meals to military families in partnership with Feed the Children and the USO of North Carolina Nov. 11 through Nov. 14. The families supported are located at military bases in Eastern North Carolina.
In addition, earlier this morning, Food Lion made a $2 million donation to Wounded Warrior Project (WWP) during a special Veterans Day breakfast hosted at Founder's Hall through money raised through the in-store promotion held over the past few weeks.
During the breakfast, held in at the company's corporate headquarters in Salisbury, N.C., U.S. Army Veteran and Wounded Warrior Project (WWP) alumni Deven Schei shared the story of how the WWP helped his family after both he and his brother sustained devastating injuries while on active duty.
Deven endured multiple surgeries, post-traumatic stress disorder and depression after four 80mm rockets struck his vehicle in Afghanistan in 2010, leaving him severely injured. Five years earlier, while serving in Iraq, his older brother, Erik, had suffered a catastrophic injury that left him quadriplegic.
During his painful recovery, as Deven struggled with suicidal thoughts, he found inspiration and support from his family and a network of service members he met through the Wounded Warrior Project. It was an invitation to participate in the WWP Soldier Ride, in which wounded vets ride modified bicycles, that drew Deven out of the darkness, he said. Other wounded service members rode along beside him and his brother, and even helped them cross the finish line. "I was encouraged by others who refused to let me fail," he said. "I saw that they hadn't given up on life or on me."
"I needed help, and the Wounded Warrior Project welcomed me with open arms, inspired me, and saved my life," Deven said. "All of you have played a part in saving my life," he told the audience, celebrating the $2 million donation from Food Lion.
After he shared his story, Deven and Tim Crosby, Manager of Strategic Partnerships for the Wounded Warrior Project, accepted the $2 million check from Food Lion representatives Rudy DiPietro and Joe Aldret.
Also participating in the morning's program were: Rhonda Watlington, co-chair of the Veterans and Military Business Resource Group, who gave the introduction; Kimberly Mattingly of the Co-Marketing team, who coordinated the event; Matthew Coons of the Diversity and Inclusion team, who led the Pledge of Allegiance; and Suzanna Paskiewicz of the Compliance and Ethics team, who sang "The Star-Spangled Banner."
For further information: Courtney James: 704-310-3768; Courtney.email@example.com