Food Lion Feeds made a large dent in hunger among Richmond families Thursday donating almost 8,000 pound of non-perishable and fresh food to FeedMore food bank as part of this weekend's "Scouting for Food" Initiative.
"I think this is really going to help people," said Ed Whitaker, Store Manager of Store 682 in Richmond. "In store we often see those mothers who seem to be juggling with what they buy to feed their families. I think today's donation will help to ease those choices that they have to make."
Whitaker has worked with Food Lion for 34 years and says that he knows people personally who have gotten food from FeedMore to help them during tough times.
FeedMore held a brief press conference on Thursday to talk about the importance of Saturday's "Scouting for Food" event, which is managed by the Heart of Virginia Council of the Boy Scouts of America. Draped with Food Lion branded product and a truck in the background, a small crowd gathered outside on the back deck to hear more about the event and its projected impact.
"Last year, we collected more than 184,000 pounds of food," said Tim McDermott, Chief Development Officer with FeedMore. "This food helps more than 200,000 individuals, families, and seniors across service area, 53,000 of whom are children."
The way "Scouting for Food" works in Richmond is simple.
Residents will put their non-perishable items inside a brown paper bag provided to them by scouts filled with food on Saturday, Nov. 5. Scout members will then pick up the food and take it to one of 10 locations throughout the greater Richmond area. That food will then be transported to the food bank and then distributed to local hungry residents.
"Our goal is to collect 200,000 pounds of food and we believe that we will make it with the help of residents and companies like Food Lion helping us," said Todd Martin, Deputy Scout Executive with the Heart of Virginia Council of Boy Scouts of America.