Crisp green apples.
Ripe red tomatoes.
Leafy green kale.
These were some of the fresh items over 200 Newark, Delaware, families were surprised with today at Iron Hill Apartments off South Old Baltimore Pike.
More than 200 families filled reusable shopping bags full of fresh fruits and veggies Pulled straight off of Food Lion's mobile farm stand and Fresh-Creation Vehicle. All the fresh produce at today's event came right from the local Food Lion store in Pencader Plaza on S. Chapel Street.
The Random Acts of Freshness giveaway, which coincides with the launch of Food Lion's new "How Refreshing" ad campaign, was the first of five surprise events over the next five days in some of the communities in the 10 states where Food Lion operates. The new campaign highlights fresh and affordable products, low prices and an easy shopping experience. The campaign's tagline says it all: "Raising Our Standards Without Raising Our Prices."
Where the next Random Act of Freshness event will take place next? Stay tuned!