At Food Lion, nothing is more important to our business than the customers we serve each and every day. Because we realize they make a conscious decision to walk through our doors and shop with us, Food Lion decided to pay it forward with a two-week long Grocery Giveaway promotion across its entire market!
Beginning July 15, one customer in every store, every day throughout our 1,100 stores has had the chance to win free groceries up to $100 by purchasing five participating items with their MVP card. The excitement has been nothing short of contagious as stories of gratitude continue to pop up across our markets.
Below, we've captured some of our favorite anecdotes below. Don't forget, if you haven't been a lucky winner yet, there's still time! The promotion lasts until Tuesday, July 28.
Customers share surprise, gratitude via social media
Many customers have taken to Food Lion's Facebook and Twitter pages to share their excitement.
"I am loving Food Lion today more than usual since I just won $100 in their Grocery Giveaway!!! I guess being faithful paid off. Never get that from their competitors!!! Thanks Food Lion!"
"My family just won $100 in free groceries at the Food Lion in Fayetteville, N.C.! Thank you so much! This was such a blessing for us!
"Thank you Food Lion!!!! Feeding a family of six just cost me $100 less!!!!!"
"This morning I witnessed a woman win the free grocery giveaway for the day! To watch her break down in tears and pure thanks was very emotional! Thank you for giving that woman a wonderful gift."
"I just wanted to thank you for always giving people the chance to win free groceries. Times are hard for a lot of people, and this will give them a much needed break. I won the other day and my husband and I were ecstatic! I don't usually play games like this, but since I'm sure there're actually winners, I'll play now. Thank you."
A BIG Surprise
Some shoppers didn't even realize the promotion was going on until they scanned their MVP card at checkout, proving how easy it is to win.
"I almost didn't go to Food Lion and I almost forgot to use my Food Lion MVP card…But I did and this was a complete surprise as I was not aware of the giveaway. We are a military family who had just moved and once again had to throw out all of our food out of the fridge and get a new base and replace them on top of getting groceries for the week. This was amazing. I can’t tell you how much it is appreciated. #foodlion #grocerygiveaway"
"Today I was a winner at Food Lion!!! My groceries cost me $ .88. (Tax) I have always been a loyal shopper there as they took a chance on our small town and I appreciated it. When the cashier said "you're a winner," I had no idea it would be my entire basket of groceries. Thanks Food Lion, you're my store. It was a thrill being a winner today."
"Thank you Food Lion for my free groceries today!! What an awesome surprise when I got the register!! You are awesome!!!"
A Much-Needed Gift
Many winners were more than just happy. Free groceries allowed them to stretch their budget and in some cases, helped eliminate tough choices that week, like whether to buy groceries or pay a bill.
"Thank you Food Lion on MacArthur Road, Fayetteville, N.C. We won the $100 Grocery Giveaway and it came at a really incredible time when we need a pick me up, and it is a HUGE pick me up!"
"So, I made my weekly trip to the Food Lion, where I live, today. I work nights so I usually go early in the morning right after the store opens. Today I went in, got my normal weekly groceries, that lately I have been having to stretch out for 2 weeks because money hasn't been so great for me and went to check out. Typical thing, here's the stuff, I was even kinda nervous there because it was a little higher than I had hoped, and then Grant swiped my MVP card. The bill came up to like $5.25 from the $90 that it was. Apparently I won groceries free this week! I wanted to say thank you. I have had a really hard couple years, and this is a giant help."
"We just won $100 in groceries!!!!! You have no idea how badly it was needed! Thanks Mr. Lion!!!!"
Store Managers, Associates Share Emotional Moments of Joy with Winners
Our store managers and associates have shared their local stores' winners on our social media pages as well, excited to share in the joy of their loyal shoppers.
"It was so exciting today when my customer at the customer service desk won the $100 from the grocery giveaway! He even bought me a soda! #foodlion"
We've even received incredibly touching stories about what free groceries have meant to some customers. The story below highlights what it means to us to pay it forward.
"A few minutes, ago during my store walk, I heard a very loud scream coming from up front. When I got up there, I see a woman dancing and screaming and hugging our ACSM Teresa and cashier Donna. When I went and spoke to the couple, the woman was crying and said that the amount of her order was all the money she had. I helped them out with their groceries and the woman told me she had never won anything and it couldn't have come at a better time. It was really awesome to see. I'm sure the entire region will have stories like this throughout the promotion. I'm looking forward to seeing more people we will impact." –Adam Honeycutt, Store 1510 Store Manager"
Thousands of customers have already had the surprise and delight of winning free groceries. Try your chance at winning just for shopping at your local Food Lion until Tuesday, July 28. Visit www.foodlion.com/grocerygiveaway for details including participating products and free method of entry.
For further information: Courtney James: 704-310-3768; firstname.lastname@example.org