Food Lion Customers Can Save up to $10 When They Buy Private Brand Products During "Quarter Back" Promotion Through Oct. 10

Public Company Information:
OTCQX: ADRNY

SALISBURY, N.C.--(BUSINESS WIRE)--Now through Oct. 10, Food Lion shoppers can save a quarter with every private brand item purchased, up to $10, during the grocer's "Quarter Back" promotion. A purchase of at least four private brand products with a personal MVP card will earn shoppers a coupon good on their next shopping trip.

Customers can shop for more than 7,000 private brand items offered in stores, backed by Food Lion's promise of quality and freshness. All items also have a double your money back guarantee, meaning if at any time a customer is not completely satisfied, they can return the product to their local Food Lion store and receive double their money back.

In 2015, Food Lion redesigned its private label packaging under the Food Lion brand, making shopping for these items easy to find, easy to save and easy to trust. Updated package designs include Guiding Stars nutritional information added to the front panel to make it easier for shoppers to make purchasing decisions. In addition, the company expanded its private brand offerings to fresh produce, including carrots, apples, potatoes, mushrooms, onions and much more.

Food Lion's complete family of private brands, which are eligible for the promotion, include:

• Food Lion brand: Products that offer a wide range of products that are equal to or better than national brand quality to meet every day needs to save customers time and money, including produce, meat, dairy, bakery and much more.
• Nature's Place: Natural and organic products featured throughout the store that are grounded in goodness and free from more than 100 artificial ingredients at affordable prices.
• Taste of Inspirations: Premium brand quality products made from the finest "real" ingredients at affordable prices.
• Home 360: Quality, non-food products such as household items like batteries, fire logs, charcoal as well as Home 360 Pet items, Home 360 Baby items and more.
• Healthy Accents: Health and beauty products, both of which are equal to, or better than, national brands in quality and lower in price.
• CHA-CHING: Products offering low prices on basic items to help customers meet their budget, including paper products, cookies, bread, sugar, oil, spices, dressings, condiments, peanut butter, toaster pastries, apple juice cocktail, chips, and laundry/cleaning products.
• Etos: A range of affordable-premium health and beauty products built on European heritage that deliver effortless beauty.

During the Quarter Back promotion, shoppers can repeat the deal as many times as they would like during the promotion period. A minimum of four private brand items must be purchased for the promotion to apply, not to exceed 40 items, or $10 in savings, in one shopping trip using a personal MVP card. Random weight items are not eligible for the promotion. Coupons received may be used on the customer's next shopping trip, but may not be used on the same day. All coupons are valid two weeks from issue date.

About Food Lion

Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Zaandam-based Royal Ahold Delhaize Group. For more information, visit www.foodlion.com.

Contact:

Food Lion
Courtney James, 704-310-3768
courtney.james@foodlion.com