Food Lion Offers Customers Free Holiday Dinner Coupon Through its "Shop, Collect and Earn" Promotion

Public Company Information:
NYSE: DEG

Food Lion MVP customers can now earn a free $20 coupon towards their holiday dinner as part of the "Shop, Collect and Earn" promotion, which launches today and ends Nov. 26.

The seasonal program is easy for customers to participate. In order to earn the $20 coupon, customers simply need to do the following:

• Spend $40 or more in one shopping visit with their MVP Card for six of eight weeks.
• Collect six different weekly tickets.
• Redeem the six tickets for the $20 coupon by Nov. 26. Greensboro, N.C. area MVP customers will receive electronic dinner points instead of a ticket, which also can be redeemed by Nov. 26.

Customers must use their MVP card, which allows them to take advantage of lower prices available throughout the store. If a customer does not have a MVP card, they can sign up for a free one at checkout. Purchases of alcohol, tobacco, gift cards, lottery, and postage stamps do not count toward the $40 purchase requirement. Customers can view full details of the promotion online at www.FoodLion.com.

About Food Lion

Food Lion, based in Salisbury, N.C., is a company of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more than 1,100 supermarkets. The company employs approximately 57,000 associates delivering quality products, low prices and service to customers in 10 Southeastern and Mid-Atlantic states. For more information, visit www.foodlion.com.

 

Contact:

Food Lion
Benny L. Smith, APR, 704-310-4077, blsmith@foodlion.com