Food Lion is unveiling fresh makeovers at stores in Maryland and Delaware on Oct. 5.
Food Lion has remodeled 63 stores in Maryland and Delaware. In addition to unveiling the stores' new interior design, Food Lion is kicking off a new promotional campaign called, "Food Lion's Fresh Makeover Celebration."
"This is an exciting time for Food Lion and our customers, as we celebrate a fresh, new look, a greater selection of products, a new dedication to service and a renewed focus on delivering the freshest and best foods every day," said Gaelo de la Fuente, Food Lion regional vice president of retail operations.
"Since the start of 2005, we have worked hard to make our stores more attractive and provide an enhanced shopping experience. We have paid special attention to our fresh departments - produce, meats and deli/bakery. The new and more inviting interior design signifies our commitment to offer the freshest produce, the best quality meats and an expanded selection in the deli and bakery, plus a far greater number of natural and organic products," he said.
Food Lion stores in the Baltimore area, Maryland's Eastern Shore, and Delaware have seen a steady stream of carpenters, electricians and painters over the last several months. Customers have watched their stores be transformed week by week as they shopped. To celebrate the work's completion, each store will hold a grand "re-opening" ribbon-cutting ceremony Oct. 5 at 10 a.m.
Much of the work has focused on the stores' fresh departments - produce, meats and deli/bakery. Fresh departments have more items, a new design and layout, with new lighting and product fixtures. Providing a better presentation of the products, showcasing Food Lion's freshness and increased variety, was a primary goal of the remodeling work. More than 40 stores have added a new section called "Nature's Place," devoted entirely to natural and organic products.
"We want customers to find our fresh departments comfortable, colorful and enticing, and easy to shop," de la Fuente said. "At the same time, we have responded to customer requests for more natural and organic products and specialty items."
Other store and product enhancements include:
- More international products;
- More specialty product lines, such as Cherchies, The Amish Collection
and Sun of Italy;
- Re-designed grocery aisles;
- New customer service counters and checkout lanes; and
- A new decor package, with new signs, graphics and colors and improved
Food Lion vows the renovations will not lead to higher prices. The work is part of the company's budgeted resources for capital improvements, ensuring Food Lion remains the lowest-price supermarket in Maryland and Delaware.
"New Food Lion, same great prices," de la Fuente explained.
"This is an effort to better serve our customers," de la Fuente added. "Clearly, Maryland and Delaware have been important markets for Food Lion for more than a decade, and they will continue to be. It's also a rapidly growing area. Growth brings change, and Food Lion is responding to these changes by offering an enhanced shopping experience in addition to great prices, practical convenience and neighborly service."
Food Lion customers can find their store's specials on fresh produce, Butcher's Brand Premium Beef® and other quality meats and more products throughout the store by logging onto www.FoodLion.com and clicking on weekly specials.
Food Lion LLC is a subsidiary of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NYSE: DEG). Food Lion operates more than 1,220 stores and employs approximately 70,000 associates, delivering great prices, neighborly convenience and quality products to its customers, in 11 Southeast and Mid-Atlantic states. Food Lion stores offer more than 28,000 different products.