Food Lion LLC today announced plans to open nine stores in the Upstate region of South Carolina by the end of 2006. The Upstate represents a new market for Food Lion and its multiple banners.
Food Lion LLC will introduce two, separate store banners and concepts to Upstate consumers, opening Food Lion and Bloom stores. Food Lion stores in other parts of South Carolina have served shoppers since 1978. Bloom is a new store concept introduced by Food Lion LLC in 2004. There are currently five Bloom stores in the Charlotte, N.C. area.
Construction has started or will begin soon at the nine locations. These are:
* Anderson -- Highway 81 and Hopewell Road -- Bloom
* Greenville -- Pleasantburg Road and Augusta Road -- Bloom
* Greenville -- Batesville Road and Highway 14 -- Bloom
* Greer -- 1203 W. Wade Hampton Blvd. -- Bloom
* Lyman -- Highway 29 and Old Spartanburg Road -- Food Lion
* Mauldin -- Bridges Road and Holland Road -- Bloom
* Piedmont -- Highway 25 and Sandy Springs Road -- Food Lion
* Roebuck -- Highway 221 and Highway 215 -- Food Lion
* Seneca -- Highway 123 and Old Clemson Highway -- Bloom
The new Food Lion stores will be approximately 35,000 square feet and will feature the latest in Food Lion interior and exterior design. Food Lion stores place an emphasis on the fresh departments -- produce and full-service meat and deli-bakery departments -- while offering natural and organic products, international items and the everyday products customers want and need. Throughout its nearly 50-year history, Food Lion has prided itself on offering great prices and neighborly service.
Bloom, which was introduced after two years of consumer research by a cross-functional team from Europe and the United States, will bring a new store prototype to the Upstate. Bloom provides a hassle-free, novel shopping experience and features unique technologies, a variety of quality products and a commitment to superior customer service. Features include Table Top Circle®, which is located at the front of the store. Table Top Circle was created especially for shoppers who need a quick answer to the question: "What's for dinner tonight?"
"The Upstate of South Carolina offers a great opportunity for Food Lion LLC and carries out our stated strategy of filling gaps in our existing geographic footprint," said Cathy Green, Food Lion LLC chief operating officer. "We are excited to bring Food Lion and Bloom to the Upstate and look forward to serving customers throughout the region."
The first Upstate Food Lion and Bloom stores could open as soon as early summer, based on current construction schedules.
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar, Harveys and Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeast and Mid-Atlantic states.
Food Lion Facts:
* Founded in 1957 in Salisbury, N.C.
* Stores offer more than 28,000 different products, including 2,900
exclusive Food Lion brand products.
* Food Lion's first South Carolina store opened in 1978 in Rock Hill.
* The newest South Carolina Food Lion opened in Elgin in Sept. 2005.
* Currently, there are 124 Food Lion stores in South Carolina.
* Chances are Upstate residents have shopped at Food Lion while at the
South Carolina coast. There more than 25 Food Lion stores in the Myrtle
Beach and North Myrtle Beach area and about 25 Food Lions in the
Charleston market, plus stores on Hilton Head Island.
* Food Lion operates a large distribution center in Elloree, S.C.
* Bloom operates five stores in the Charlotte, N.C. market, including
two in Charlotte and one each in Mooresville, Mint Hill and Harrisburg.
* Upstate Bloom stores will range in size from 35,000 to 38,000 square
* Two years of international research resulted in Bloom's unique design
and merchandising concepts.
* Bloom offers more than 30,000 products, including fresh seafood, a wide
variety of wines and cheeses, specially baked breads, natural and
organic products, international fruits and vegetables, signature items
and much more.
* Bloom technology includes personal scanners; meat, seafood recipe and
wine kiosks; product locators; a self-checkout option and more.
Web site: http://www.delhaizeamerica.com/