Food Lion LLC today announced plans to remodel its Washington, D.C.-area stores. Through its remodeling program, the company will introduce two new store banners-Bloom and Bottom Dollar-to the region.
In all, Food Lion LLC will remodel approximately 60 stores in the Washington region before the end of 2006. The geographic spread of these stores includes Fredericksburg, Manassas, Fairfax, Leesburg, Chantilly and Spotsylvania, Va.; and Gaithersburg, Laurel and Frederick Md., and points in between.
The company is conducting a market analysis to determine which of the three banners-Food Lion, Bloom and Bottom Dollar-will best meet customer needs at specific store locations. Food Lion stores have served Washington-area shoppers since the mid 1980s. Bloom is a newer store concept introduced by Food Lion LLC in 2004. There are currently five Bloom stores in the Charlotte, N.C., area. Bottom Dollar is a new discount supermarket concept introduced by Food Lion LLC in late 2005. There are three Bottom Dollar stores in the Triad region of North Carolina.
"These planned store remodels and the introduction of Bloom and Bottom Dollar are indicative of Food Lion LLC's intense focus on serving the diverse range of customers in the Washington region," said Cathy Green, Food Lion LLC chief operating officer. "This effort represents a major commitment by Food Lion to this region and our customers."
Bloom, which was introduced after two years of consumer research by a cross-functional team from Europe and the United States, will bring an innovative store design to the Washington area. Bloom provides a hassle-free, novel shopping experience and features unique technologies, a variety of quality products and a commitment to superior customer service. Features include Table Top Circle®, which is located at the front of the store. Table Top Circle was created especially for shoppers who need a quick answer to the question: "What's for dinner tonight?"
Bottom Dollar seeks to redefine the discount grocery model by offering customers both national brands and private label products, in addition to fresh produce and quality meats at low prices in an upbeat shopping environment. More items are prepackaged and customers bag their own groceries at Bottom Dollar. Stores also use alternative display and stocking techniques that are more efficient and cost effective such as cut cases on shelves, using pallets and dump bins.
In addition, Food Lion will remodel more than 20 of its stores in the Four-State area, including Winchester and Front Royal, Va.; Hagerstown, Md.; and Martinsburg, W.Va., locations. All of these Food Lion stores will offer greatly enhanced fresh departments, including produce, meats, deli and bakery; improved checkout and customer service areas; new signage, graphics and decor; and enhanced lighting. The remodeling work will allow most stores to offer a greater selection of products, including more natural and organic foods, international items and expanded beer and wine offerings. These Food Lion store remodels will be complete by mid to late summer.
Food Lion is not releasing the estimated costs of renovating the stores but says this market-focused approach to remodeling expenditures and the use of multiple banners are part of its ongoing business strategy.
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates 1,300 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar, Harveys and Reid's. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeast and Mid-Atlantic states.
- Bloom operates five stores in the Charlotte, N.C., market. - Two years of international research resulted in Bloom's unique design and merchandising concepts. - Bloom offers more than 30,000 products, including fresh seafood, a wide variety of wines and cheeses, specially baked breads, natural and organic products, international fruits and vegetables, signature items and much more. - Bloom technology includes personal scanners; meat, seafood recipe and wine kiosks; product locators; a self-checkout option and more. - At least six Bloom stores will open by the end of 2006 in Upstate area of South Carolina.
Bottom Dollar Facts:
- Bottom Dollar is a full-shop discount grocer providing the most popular national brands, fresh produce and quality meats at best prices in an upbeat shopping environment. - Bottom Dollar offers more than 6,500 national brands and private label products, in addition to fresh produce and quality meats, at discount prices. - Bottom Dollar is a brand developed by Food Lion LLC and debuted on Sept. 21, 2005 in High Point, N.C. Two other stores are in Asheboro and Mt. Airy, N.C. - Bottom Dollar has no deli/bakery on site, but the store carries 110 of the most popular deli/bakery products. - Hot deals on market overruns are offered on a while-supplies-last basis.
Web site: http://www.delhaizeamerica.com/